The Salon on Main

role

Art/UI&UX Designer /2026

art direction / design / prototyping / UI/UX / Website design

overview

The Salon on Main is a full service salon, nail bar and wellness center located in the picturesque downtown center in Sealy, TX. My objective was to create an updated brand styling that reflected a more luxurious experience while simultaneously refining the website to maximize conversions.

My goal was to introduce clearer navigation, stronger service categorization, intuitive booking pathways, and mobile-first responsiveness to maximize usability for modern clients. Strategic calls-to-action for appointments, consultations, and featured treatments would be integrated throughout the site, reducing friction and increasing conversions. Thoughtful information architecture would also simplify access to stylist bios, hours, contact details, and premium services such as Botox, fillers, lashes, and salon rentals, allowing visitors to find what they need quickly and effortlessly.

v5.0

Projects /001

as / og

overview

The branding period is a 3 phase project. It starts with discovery, where I address what the client’s problems are and how we can address and solve those problems. From there we start with moodboards and stylize scapes to better reflect our intentions with the design direction. The final phase is execution and client handoff.

After the brand is established we really get to see our vision take off with the website, social media and other deliverables.

MORE PROJECTS

Dive into my project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.

ASMITHORIGINAL.COM

V5.0

PORTFOLIO

This is The End

Copyright © 1982—2026 Aaron Smith. All rights reserved.

ASMITHORIGINAL.COM

V5.0

PORTFOLIO

This is The End

Copyright © 1982—2026 Aaron Smith. All rights reserved.

ASMITHORIGINAL.COM

V5.0

PORTFOLIO

This is The End

Copyright © 1982—2026 Aaron Smith. All rights reserved.