More than just design. I help your company create enduring relationships.
20+ YEARS
EXPERIENCE
ABOUT ME
form
THROUGH
FUNCTION
What I Do
2020-PRESENT
WORK HISTORY
EBQ
Design Team Lead
art direction / design / marketing strategy
Accolades
/Introduced industry best practices in web and branding design.
/Increased client lead gen by 36% in first year.
/Promoted from specialist to design team lead in 2022.
/Transferred all digital workflow and designs to Figma to fit industry standards.
Collaborated closely with cross-functional teams, including copywriters, designers, Developers, and marketing strategists, to develop and execute creative concepts aligned with brand strategy and business objectives. Facilitated brainstorming sessions, guided creative direction, and ensured all stakeholders were aligned throughout the project lifecycle. Translated complex marketing goals into clear, visually engaging solutions that resonated with target audiences and supported user experience best practices.
Oversaw the execution of campaign assets from initial concept through final production for over 20 active clients.
What I Did
2003-2007 • 2013-2020
WORK HISTORY
Sunline Products
Sr. Art Director
art direction / design / marketing strategy
Accolades
/Introduced new processes of orders and work flows for both designers and sales to increase production.
/Increased production by 25% in year 2 by creating a process of check and balances to reduce time on the press.
/Created a program of upskilling and regular one on ones with the team to ensure that the team was aligned on the latest applications and design trends.
/Promoted to senior art director in 2013.
Managed end-to-end design workflows, providing ongoing creative direction and constructive feedback while overseeing production from concept through final delivery. Established processes for project management, including timelines, resource allocation, and quality control, to ensure efficient execution and consistency across deliverables.
Created work flows and QA practices to ensure all members of the sales and design team could cohesively work together to ensure the shortest production time. Worked closely with production to stay up to date on the latest promo product branding and machinery.
2010-2013
WORK HISTORY
c3 Premedia/
Mattress Firm
Art Director
art direction / design / marketing strategy
Accolades
/Introduced new branding and voice to communicate with a new audience and expand brand awareness.
/Created 360 campaigns that reached new customers via social media, email, and direct.
/Promoted to senior art director in 2011.
Led art direction for marketing campaigns across digital, print, and social channels, ensuring brand consistency, visual quality, and alignment with overall strategy. Developed new processes that ensure press time was short and increasing overall production.
Worked closely with internal teams and external vendors to maintain high production standards across digital and print outputs. By optimizing workflows and maintaining a strong focus on detail and performance, ensured projects were delivered on time and within scope, resulting in increased operational efficiency, reduced revisions, and enhanced client satisfaction through reliable, high-quality creative solutions.
2007-2010
WORK HISTORY
Garden Ridge
Lead Designer
art direction / design / marketing strategy
Accolades
/Introduced an updated brand to communicate with a very select audience and expand awareness.
/Created new campaign visuals to easier communicate to a specific audience.
/Took visual lead of all in-house packaging using color theory and updated typography to ensure customer engagement in stores.
Assisted ind design for marketing campaigns across digital, and print, ensuring brand consistency, visual quality, and alignment with overall strategy.
Worked closely with internal teams and external vendors to maintain high production standards across digital and print outputs. By optimizing workflows and maintaining a strong focus on detail and performance, ensured projects were delivered on time and within scope, resulting in increased operational efficiency, reduced revisions, and enhanced client satisfaction through reliable, high-quality creative solutions.