ATX Street Eats
role
Creative Director /2026
art direction / design / marketing strategy / prototyping / UI/UX / Product design
overview
ATX Street Eats is a vibrant food truck social website based out of Austin, TX. I served as a dual role in the project with creative direction and product design as well as assisted with the go-to-market strategy.
We conducted 3 phases of the project starting with discovery and brand stylings. This phase took a lot of time because the nature is a lot of communication between me and the client to make sure the whole team is on the same page. After the discovery phase we introduce moodboards and stylescapes to capture the essence of the brand. When the branding is established we can continue with the product design starting with basic functionality and wireframing to hi def protoypes and then development handoff.
v5.0
Projects /002
as / og
overview
Once the brand is established we can move forward with the wireframing and design process. This includes contracted deliverables to help the client advertise with it’s select audience. This includes social media templates, flyers, stickers and a fully functional product.
The marketing strategy centers around word of mouth guerilla tactics. People on the street posting stickers and bombing walls (all within legal parameters) So I was aloud to make the designs loud and in your face. The goal is to be instantly recognizable to the consumer.
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