BXXNG
role
Creative Director /2026
branding / art direction / design / marketing strategy / User interface / user experience / Marketing consultation / merchandise
overview
BXXNG is a local music group based in the Houston area. My job was to create a branding style that resonates with the city and culture of Houston, and was scalable and diverse enough to work over multiple platforms. Our mantra was that BXXNG is everything weird and strange. We combined new world aesthetics with a eastern zen style voice to result in a unique lifestyle brand.
Along with and established brand we curated merchandise and a guerilla marketing strategy to allow the fans to spread the brand to a larger audience.
v5.0
Projects /002
as / og
overview
Once the brand identity was fully established, it became a flexible and scalable visual system that could seamlessly extend across a wide range of touchpoints. From digital platforms such as websites, social media, and email campaigns to physical applications including packaging, environmental graphics, and branded merchandise, every execution was designed to maintain visual consistency while adapting to the unique needs of each medium. This approach ensured the brand remained cohesive, recognizable, and engaging across both digital and real-world experiences.
MORE PROJECTS
Dive into my project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.