Creative Direction
UX/UI
Management
Marketing Strategy
Branding
Creative Design
Adobe Creative Suite
Graphic Design
Leadership
Project Management
Client Management
Collaboration
Communication
Problem-Solving
Employee Growth
Figma
My name is Aaron Smith
This is my portfolio
Version 4.1
More than just design. I help your company create enduring relationships with the community and your customers, by creating web/product designs, branding and marketing strategy to best align your company into the public eye.
As an art director I take on a strategic role as well as a “boots on the ground” approach within the creative team to both design and direction. I’m responsible for overseeing and guiding the visual aspects of a project, ensuring that they align with the client’s objectives and the overall brand identity. Working closely with graphic designers, photographers, illustrators, and other creative professionals to bring a cohesive vision to life. I am not only skilled in design but also possess strong leadership and communication skills, as they are needed to collaborate with clients and team members to transform concepts into visual realities.
Both designers and art directors play a pivotal role in shaping the visual landscape of brands and businesses. They must stay current with design trends and technology while maintaining a keen eye for detail and a deep understanding of the principles of design. Ultimately, being a graphic designer and art director is about using your creative talents to make a meaningful impact on how people perceive and interact with the world around them. It’s a profession that demands innovation, adaptability, and a passion for visual communication.
Projects
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Branding
UX/UI
Creative Design
Branding
UX/UI
Creative Design
Branding
UX/UI
Creative Design
Branding
UX/UI
Creative Design
Branding
UX/UI
Creative Design
Branding
Creative Design
UX/UI
Creative Design
UX/UI
Creative Design
Branding
Creative Design
UX/UI
Creative Design
Creative Design
UX/UI
Creative Design
I'm also a talented desk drummer
What I do
EBQ
Responsible for creative development, working directly with marketing representatives and customers on all ranges of advertising. Developed concepts and create collateral that benefit the clients and their audience. Assist the department with marketing strategies and brand alignment. Responsible for direction and management of a team of talented designers and developers to ensure deadlines and quality of work is on par with company standards.
Maintaining effective communication with clients to keep them informed about the progress of the project and to address any concerns or feedback. Overseeing the production process, which may include photoshoots, video shoots, or graphic design work, to ensure that it adheres to the established creative direction.
What I did
Sunline Products
Responsible for overseeing all aspects of a marketing team. Daily responsibilities include managing all design, artworks, etc. Also in charge of scheduling and ordering goods and supplies needed from various vendors. Also responsible for hiring talented individuals with an eye for good design. Creating detailed art direction guidelines, including mood boards, storyboards, and style guides, to communicate the visual direction to the creative team. Providing feedback and guidance to ensure that the project’s visuals meet quality and brand standards.
C3 PREMEDIA/MATTRESS FIRM
Responsible for creative development, working directly with marketing representatives on all ranges of advertising. Developed concepts from weekly circular ads, to TV and radio as well as relaying information to a team for further construction of projects. Leading and managing a team of creative professionals, including graphic designers, illustrators, photographers, and sometimes copywriters. Assigning tasks, setting deadlines, and providing creative direction to team members.
Garden ridge
Responsible for creative development from initial concept through artistic rendering and production of all retail advertising, web media, various in-house product designs and all product packaging.
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