bxxng

Creative Direction

UX/UI

Management

Marketing Strategy

Branding

Creative Design

Adobe Creative Suite

Graphic Design

Leadership

Project Management

Client Management

Collaboration

Communication

Problem-Solving

BXXNG is a local music group based in the Houston area. My job was to create a branding style that resonates with the city and culture of Houston, and was scalable and diverse enough to work over multiple platforms. Our mantra was that BXXNG is everything weird and strange. We combined new world aesthetics with a eastern zen style voice to result in a unique lifestyle brand.

Once the brand was established, it could be applied to various media, including digital platforms and merchandise.